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Hurricanes, floods, earthquakes and other natural disasters can wreak havoc on business. They can keep employees out of work, customers and clients in the dark and offices closed for days on end. That’s why it’s so important to have a solid crisis response plan. And the time to start one is now.

With Hurricane Michael and another superstorm season upon us, we wanted to share some lessons learned from a past one – Hurricane Sandy. Because beyond its epic size and cost, Sandy was also an object lesson in crisis communications.
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