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Gini Dietrich, Martin Waxman and Joseph Thornley are back with another episode of the Inside PR podcast.
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FIR B2B #50: Don’t Confuse Stats with Strategy
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http://traffic.libsyn.com/fir/FIR-B2B_50.mp3Podcast: Play in new window | Download (Duration: 12:10 — 11.1MB) | EmbedSubscribe: Email | RSS | Subscription OptionsIs Google Analytics ruining marketing? Samuel Scott (@samueljscott)makes a persuasive case that it is in this longish essay on TechCrunch. The gist of his argument is that if you let metrics drive strategy, then you’ll only do… Continue Reading →
Inside PR 433: Keeping comments alive
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http://traffic.libsyn.com/prworks/IPR433.mp3Podcast: Play in new window | Download (Duration: 19:38 — 15.9MB) | EmbedSubscribe: Email | RSS | Subscription OptionsOn this week’s Inside PR, Gini Dietrich and Joseph Thornley talk about keeping comments from dying. Gini talks about her experience with the SpinSucks blog. Gini has watched comments on her blog decrease while conversation on private Facebook groups has increased. One of… Continue Reading →
