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Episode #38: The future of employee advocacy (with Glenn Gaudet)

November 2, 2019 by Sharon McIntosh and Sharon Phillips Leave a Comment

https://traffic.libsyn.com/fir/EE_Voice_episode_38.mp3

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“What you’re trying to do is not just have employees be an amplification for the company. You’re trying to help them engage with people digitally. And you’re trying to create an engagement – so they can create a relationship.” – Glenn Gaudet

After a long summer break (which somehow eked into fall), Sharon and I are back! And we’re delighted to welcome a friend and employee advocacy expert Glenn Gaudet.

As CEO of GaggleAMP, Glenn leads a team that helps companies transform their workforce into a social media powerhouse. Sharon and I worked with Glenn when we launched PepsiCo’s award-winning ambassador program, and we learned much from him then. And of course, in this conversation, we learn more, including:

  • How employee advocacy has evolved in the past 10 years – and where it’s headed next (pssst: It’s about employee engagement)
  • Why employee advocacy is so powerful for brand building
  • Hot-off-the-press findings from a new survey, “Building the Case for an Employee Advocacy Program,” which showcases what makes for a successful program – and how communicators can help. Some survey findings that surprised even Glenn
  • And so much more.

Glenn pulled together the following resource for our EE Voice listeners, which includes links and downloads to the survey, how to get started with employee advocacy and a great case study about Carbon Black.
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Filed Under: EE Voice Tagged With: employee advocacy, Employee advocacy programs, employee engagement, research

Episode #26: Are You Ready for the Employee Activist?

April 24, 2018 by Sharon McIntosh 1 Comment

https://traffic.libsyn.com/fir/EE_Voice_episode_26.mp3

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https://traffic.libsyn.com/fir/EE_Voice_episode_26.mp3Podcast: Play in new window | Download (Duration: 22:32 — 25.8MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription Options Here’s a new topic that Sharon Phillips and I have been exploring: employee activists. In this podcast, we defined employee activists as those who vigorously advocate for their companies and leadership to support… Continue Reading →

Filed Under: EE Voice Tagged With: employee advocacy, Employee_activists

Episode #23: The best of EE Voice: Looking back (and ahead) on our top six IC tips

December 22, 2017 by Sharon McIntosh and Sharon Phillips Leave a Comment

https://traffic.libsyn.com/fir/EE_Voice_episode_23.mp3

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Our listener and friend Laura Field had a terrific suggestion: Pull our top guest tips into one podcast.

So here it is.

It was tough choosing since Sharon and I had so many edifying interviews over our past 22 episodes. But looking back, these were our favorites. Just some of the tips we discuss:
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Filed Under: EE Voice Tagged With: crisis communications, employee advocacy, measurement

Episode #7: In employees we trust: Key findings from the 2016 Edelman Trust Barometer

March 20, 2016 by Sharon McIntosh and Sharon Phillips Leave a Comment

http://traffic.libsyn.com/fir/EE_Voice_Episode_7.mp3

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Welcome to episode 7, where we enjoy a great conversation with Tamara Snyder about an inside peek at the soon-to-be-released analysis of the employee specific data of the 16th annual Edelman Trust Barometer. Long known for revealing that the average employee ranks higher than the CEO as trusted company spokesperson, the Trust
Barometer has been a wealth of insights for communicators. And for the first time this year, the study also measured employees’ trust of their own company.
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Filed Under: EE Voice Tagged With: Edelman Trust Barometer, employee advocacy, employee engagement

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