For Immediate Release: Podcasts for Communicators
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Three different reports illustrate the law of unintended consequences: New privacy rules are helping improve email response, the influence of marketing falls as brand value grows and handing out rewards and awards to employees can actually make them less motivated.
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http://traffic.libsyn.com/fir/035Passport.mp3Podcast: Play in new window | Download (Duration: 54:10 — 37.4MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsInterview with John J. Wall from Trust Insights about Email Marketing and why it is still relevant today. John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He… Continue Reading →
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We’re old hands at writing and producing email newsletters. In this episode, we share some of our tips for segmenting audiences, choosing themes, timing delivery and picking the right email service vendor, among other things.
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A report titled “EMAIL MARKETING REPORT How India reads emails” was released by netCore, an Email & Mobile Marketing technology provider. As per this report which is a study of 4 billion emails per month: “Less than 5% brands do personalization with automation. Yet the ones that do Find multi fold increase in response and revenue.”
The 88th episode of Digital India Podcast on FIR Podcast Network is brought to you by staffs and students of Web Marketing Academy
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The book publishing world has undergone massive disruption in recent years. This presents challenges and opportunities for book authors. Many academics are writing books, and communicators directly or indirectly, can provide support. On episode 55 of FIR on Higher Education, Oral Roberts University Professor David Burkus discusses his experiences writing two different books.
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