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FIR B2B #126: Unintended Consequences

September 6, 2019 by David Strom and Paul Gillin Leave a Comment

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Three different reports illustrate the law of unintended consequences: New privacy rules are helping improve email response, the influence of marketing falls as brand value grows and handing out rewards and awards to employees can actually make them less motivated.
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Filed Under: FIR B2B Tagged With: email marketing, GDPR

Passport Travel Marketing & PR #035: Email Marketing

May 19, 2019 by Chris Christensen Leave a Comment

http://traffic.libsyn.com/fir/035Passport.mp3

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http://traffic.libsyn.com/fir/035Passport.mp3Podcast: Play in new window | Download (Duration: 54:10 — 37.4MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsInterview with John J. Wall from Trust Insights about Email Marketing and why it is still relevant today. John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He… Continue Reading →

Filed Under: Passport Tagged With: email marketing, marketing, travel marketing

FIR B2B #119: Our Favorite Email Newsletter Tips

April 19, 2019 by David Strom and Paul Gillin Leave a Comment

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We’re old hands at writing and producing email newsletters. In this episode, we share some of our tips for segmenting audiences, choosing themes, timing delivery and picking the right email service vendor, among other things.
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Filed Under: FIR B2B Tagged With: email marketing, newsletters

Digital & Social Media Certificates for Agencies & Professionals

DIGITAL INDIA #088 : HOW TO USE EMAIL MARKETING AUTOMATION FOR HIGHER ROI ?

February 7, 2017 by Suresh Babu Leave a Comment

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A report titled “EMAIL MARKETING REPORT How India reads emails” was released by netCore, an Email & Mobile Marketing technology provider. As per this report which is a study of 4 billion emails per month: “Less than 5% brands do personalization with automation. Yet the ones that do Find multi fold increase in response and revenue.”

The 88th episode of Digital India Podcast on FIR Podcast Network is brought to you by staffs and students of  Web Marketing Academy
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Filed Under: Digital India Tagged With: email, email marketing

FIR on Higher Education #54: Professor David Burkus on How to Market Your Book

May 11, 2016 by Kevin Anselmo Leave a Comment

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The book publishing world has undergone massive disruption in recent years. This presents challenges and opportunities for book authors. Many academics are writing books, and communicators directly or indirectly, can provide support. On episode 55 of FIR on Higher Education, Oral Roberts University Professor David Burkus discusses his experiences writing two different books.
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Filed Under: FIR on Higher Education Tagged With: Book publishing, content marketing, digital marketing, email marketing, thought leadership

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