content marketing Archives - FIR Podcast Network

Inside PR 554: Social Content Meets the Sound of Silence

October 6, 2021 by Martin Waxman Leave a Comment

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https://traffic.libsyn.com/secure/prworks/Inside_PR_554_Sept_30_2021.mp3Podcast: Play in new window | Download (Duration: 20:37 — 28.3MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsHave your web analytics changed in recent years? That is, despite your best efforts, has your organic traffic gone down? What about SEO for blog posts? Or engagement on social media? Maybe digital media… Continue Reading →

Spin Sucks 089: How BERT Got Revenge with Help from Google

February 19, 2020 by Gini Dietrich Leave a Comment

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The latest algorithm update from Google, BERT, is out for revenge on irrelevant, spammy content—and you’d better beware if this has been your MO of late.
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Passport Travel Marketing & PR #038: Working with TV and Airlines

October 13, 2019 by Chris Christensen Leave a Comment

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http://traffic.libsyn.com/fir/038Passport.mp3Podcast: Play in new window | Download (Duration: 55:59 — 38.8MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsInterview with Augusto Valverde about creating content for distribution via TV and via Airlines. Augusto is a producer, writer, director and TV host, including an ongoing hosting role at NBC. His production company created… Continue Reading →

FIR B2B #125: Buyer Personas: Why They Matter; How to Create Them

July 30, 2019 by David Strom and Paul Gillin Leave a Comment

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Buyer personas have been around almost as long as marketing itself, but lately they’re taking on a more critical role. Matt Naffah, VP of Strategy at International Data Group, tells us what makes for a good persona and how to apply them to content strategy.
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Passport Travel Marketing & PR #034: Influencer Marketing

May 6, 2019 by Chris Christensen Leave a Comment

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http://traffic.libsyn.com/fir/034Passport.mp3Podcast: Play in new window | Download (Duration: 1:24:34 — 58.4MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsInterview with Travel blogger and photographer Gary Arndt about Influencer Marketing. Gary Arndt is an awarding winning blogger and travel photographer who has been traveling around the world since 2007, taking him through 200… Continue Reading →

FIR B2B #118: Customers as Advocates, the Open Data Initiative and Why You Need a Style Guide

April 11, 2019 by David Strom and Paul Gillin Leave a Comment

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Why you need a style guide for your content marketing platforms, the latest developments in the Open Data Initiative for customer data standards and how existing customers can be your best brand advocates.
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FIR B2B #113: How One Former Journalist Crossed the Chasm to Content Marketing

January 17, 2019 by David Strom and Paul Gillin Leave a Comment

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Denise Dubie went from a successful career as a technology journalist to a new role in content marketing. The transition wasn’t always easy, but what she learned as a reporter turned out to have unique value.
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FIR B2B #109: Transparency, Truth and the Rebirth of Long-Form Content

November 21, 2018 by David Strom and Paul Gillin Leave a Comment

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Why NBC handled Megyn Kelly’s dismissal gracefully while Google fumbled Andy Rubin’s. Gary Vaynerchuk’s advice is often based upon little or no data. Hour-long YouTube videos are a thing; should marketers re-think length restrictions?
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FIR B2B #106: Tips For Auditing and Fine-Tuning Your Content

October 18, 2018 by David Strom and Paul Gillin Leave a Comment

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This week we look at several resources that can be used to help examine your content marketing strategy
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Passport Travel Marketing & PR #022: Online Travel Editor

June 3, 2018 by Chris Christensen Leave a Comment

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Interview with Trisha Ping from Lonely Planet about how destinations and travel brands can better work with an online travel editor.
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Spin Sucks 089: How BERT Got Revenge with Help from Google

Passport Travel Marketing & PR #038: Working with TV and Airlines

FIR B2B #125: Buyer Personas: Why They Matter; How to Create Them

Passport Travel Marketing & PR #034: Influencer Marketing

FIR B2B #118: Customers as Advocates, the Open Data Initiative and Why You Need a Style Guide

FIR B2B #113: How One Former Journalist Crossed the Chasm to Content Marketing

FIR B2B #109: Transparency, Truth and the Rebirth of Long-Form Content

FIR B2B #106: Tips For Auditing and Fine-Tuning Your Content

Passport Travel Marketing & PR #022: Online Travel Editor

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