FIR Podcast Network

For Immediate Release: Podcasts for Communicators

Inside PR podcast

Inside PR 554: Social Content Meets the Sound of Silence

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Podcast: Play in new window | Download (Duration: 20:37 — 28.3MB) | Embed

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https://traffic.libsyn.com/secure/prworks/Inside_PR_554_Sept_30_2021.mp3Podcast: Play in new window | Download (Duration: 20:37 — 28.3MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsHave your web analytics changed in recent years? That is, despite your best efforts, has your organic traffic gone down? What about SEO for blog posts? Or engagement on social media? Maybe digital media… Continue Reading →

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 089: How BERT Got Revenge with Help from Google

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The latest algorithm update from Google, BERT, is out for revenge on irrelevant, spammy content—and you’d better beware if this has been your MO of late.
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Passport Travel Marketing & PR #038: Working with TV and Airlines

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http://traffic.libsyn.com/fir/038Passport.mp3Podcast: Play in new window | Download (Duration: 55:59 — 38.8MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsInterview with Augusto Valverde about creating content for distribution via TV and via Airlines. Augusto is a producer, writer, director and TV host, including an ongoing hosting role at NBC. His production company created… Continue Reading →

FIR B2B #125: Buyer Personas: Why They Matter; How to Create Them

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Buyer personas have been around almost as long as marketing itself, but lately they’re taking on a more critical role. Matt Naffah, VP of Strategy at International Data Group, tells us what makes for a good persona and how to apply them to content strategy.
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Passport Travel Marketing & PR #034: Influencer Marketing

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http://traffic.libsyn.com/fir/034Passport.mp3Podcast: Play in new window | Download (Duration: 1:24:34 — 58.4MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsInterview with Travel blogger and photographer Gary Arndt about Influencer Marketing. Gary Arndt is an awarding winning blogger and travel photographer who has been traveling around the world since 2007, taking him through 200… Continue Reading →

FIR B2B #118: Customers as Advocates, the Open Data Initiative and Why You Need a Style Guide

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Why you need a style guide for your content marketing platforms, the latest developments in the Open Data Initiative for customer data standards and how existing customers can be your best brand advocates.
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FIR B2B #113: How One Former Journalist Crossed the Chasm to Content Marketing

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Denise Dubie went from a successful career as a technology journalist to a new role in content marketing. The transition wasn’t always easy, but what she learned as a reporter turned out to have unique value.
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FIR B2B #109: Transparency, Truth and the Rebirth of Long-Form Content

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Why NBC handled Megyn Kelly’s dismissal gracefully while Google fumbled Andy Rubin’s. Gary Vaynerchuk’s advice is often based upon little or no data. Hour-long YouTube videos are a thing; should marketers re-think length restrictions? 
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Passport Travel Marketing & PR #022: Online Travel Editor

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Interview with Trisha Ping from Lonely Planet about how destinations and travel brands can better work with an online travel editor.
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