FIR Podcast Network

For Immediate Release: Podcasts for Communicators

  • Home
  • Shows
  • Episodes
  • People
  • Blog
  • Subscribe
  • Sponsors
  • Contact Us
    • Join the FIR Podcast Network
  • Archives

Episode #35: Hey, Internal Comms: Marketing needs you

April 17, 2019 by Sharon McIntosh and Sharon Phillips Leave a Comment

https://traffic.libsyn.com/fir/EE_Voice_episode_35.mp3

Podcast: Play in new window | Download (Duration: 23:43 — 27.2MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

Douglas Spencer knows brand strategy. The former VP Global Brand Management for Thomson Reuters and founder of Boston-based consultancy Spencer Brenneman has spent two decades traversing the globe to work with brands in every sector from financial services to nonprofits.

He has the same advice for all of them: Embrace brand strategy as “your business’ very best friend – part coach, conscience, parent, partner, judge, jury, conductor and station agent.”

The same advice applies to internal communicators. And in this episode of EE Voice, you’ll hear why.

Tune in as we talk with Douglas about the many ways internal comms can support the brand.
Continue Reading →

Filed Under: EE Voice Tagged With: branding, internal communications role, marketing

FIR B2B #112: What It Means to Be True to Your Brand

January 7, 2019 by David Strom and Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_112.mp3

Podcast: Play in new window | Download (Duration: 14:32 — 26.6MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

Welcome to the new year and we hope you all have had a nice holiday break. In today’s episode, we talk about what it means to be true to your brand and why marketing managers need to pay more attention to overall branding issues to become more effective.
Continue Reading →

Filed Under: FIR B2B Tagged With: branding, Burberry, David Strom, Monzo, Paul Gillin

The Voice, a podcast from the FIR Podcast Network

The Voice Episode 113 : How Canada’s business development bank’s rebrand changed its culture

December 1, 2017 by Sherrilynne Starkie Leave a Comment

http://traffic.libsyn.com/thevoice/Episode_113_Final.mp3

Podcast: Play in new window | Download (Duration: 37:17 — 34.1MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

Sherrilynne Starkie, host of The Voice, chats with Annie Marsolais, BDC’s marcoms vice president following her recent presentation to IABC Ottawa.  In this episode, we learn how BDC – Canada’s only bank devoted exclusively to entrepreneurs – is transforming perceptions about its brand.
Continue Reading →

Filed Under: The Voice by IABC Ottawa Tagged With: Annie Marsolais, BDC, Brand Overhaul, branding, IABC, IABC Ottawa, Ottawa, Rebrand, Rebranding

The Crisis Show #119: Communication Lessons from Election 2016

November 17, 2016 by Rich Klein Leave a Comment

https://traffic.libsyn.com/fir/Leadership_Lessons_in_Crisis_Communications_from_Election_2016-1.mp3

Podcast: Play in new window | Download (Duration: 56:36 — 77.7MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

Rich Klein was joined by Ruth Sherman and Tripp Frohlichstein to analyze how the communication styles of Donald Trump and Hillary Clinton made a difference in the election
Continue Reading →

Filed Under: The Crisis Show Tagged With: branding, business, CEO, communication, communications, content marketing, corporate, crisis communications, Donald Trump, election, higher education, Hillary Clinton, Leadership, POTUS, PR, public relations, social media

FIR on Higher Education #52: Communications and Strategic Positioning

April 9, 2016 by Kevin Anselmo Leave a Comment

http://traffic.libsyn.com/fir/fir-highered52.mp3

Podcast: Play in new window | Download (Duration: 28:52 — 13.3MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

There is a big difference between communicating an institution’s brand if it is based on prestige or reputation. We delve into this nuance on episode 52 of FIR on Higher Education. Guest Bertrand Guillotin, a professor at Temple University’s Fox School of Business, has researched the internationalization strategies of business schools and shares some of his findings and how it implies to anyone working within higher education.
Continue Reading →

Filed Under: FIR on Higher Education Tagged With: branding, Communicating differentiation, de-globalizing, global positioning

Connect with FIR

Support FIR

Become a Patron

Pledge as little as $1 per month to help support the existing stable of shows, make new shows possible, and be part of the growth of the FIR Podcast Network.

FIR Podcast Network Shows

FIR SPONSOR

The FIR Podcast Network is made possible by the generous support of our sponsors, of which we currently have none. Please reach out to us if you are interested in sponsoring FIR. Contact us at fircomments@gmail.com.

Looking for Older Episodes?

Visit the FIR Podcast Network Archives at forimmediaterelease.biz.

Join Our Facebook Community

Facebook Group Icon

FIR Podcast Network on Twitter

My Tweets

We Want Your Feedback

Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.

North America Comment Line:
+1.415.895.2971

Europe Comment Line:
+44.20.3239.9082

Skype: fircomments

Promote FIR!

Let your readers and colleagues know about FIR by adding a logo to your blog or web page. Get it here!

FIR Podcast Network Logo

Help Spread the Word about FIR!

GaggleAMP: spread the word about FIR!

License

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

FIR Podcast Network website © 2023 Shel Holtz and Neville Hobson | Community Guidelines | Privacy Policy

Website development by WP Fangirl. Album art and design by Effective Edge Communications.