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Anybody that has gone through a brand review process knows that getting stakeholders aligned on key messaging is no easy task. On episode 41, we explore this topic with Deborah Maue, VP of Strategic Marketing and Communications at Columbia College in Chicago and co-author of the 2015 Higher Ed Branding survey. In the interview, Deb discusses how to use research to align on messaging, the role workshops can plan in teaching colleagues to communicate the key messaging in an authentic way and the value of a messaging map, among other topics.
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