B2B Archives - FIR Podcast Network

FIR B2B #47: Hank Weghorst and account-based marketing

July 19, 2016 by David Strom and Paul Gillin Leave a Comment

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http://traffic.libsyn.com/fir/fir-b2b_47.mp3Podcast: Play in new window | Download (Duration: 23:06 — 31.7MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsNews & Comment We talk about the recent firing of Sree Sreenivasan as the head of digital from the Metropolitan Museum, and how he has made lemonade out of this by being very open… Continue Reading →

#55: How to Use LinkedIn to form B2B Relationships

November 6, 2015 by Glenn Gaudet Leave a Comment

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Greg Cooper is a LinkedIn coach and trainer located in Bristol. He works with small to medium sized business to find new opportunities using LinkedIn as one of the key tools. He runs regular public courses aimed at individuals, business owners, and sales and marketing teams which are designed to increase individual productivity and encourage a more joined-up and effective approach to business development. Greg recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss ways in which a company can utilize LinkedIn to make connections and build relationships online.
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FIR B2B #36: Why E-commerce Matters to B2B

November 4, 2015 by Paul Gillin Leave a Comment

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CloudCraze CEO Chris Dalton gives the lowdown on why B2B companies should care about e-commerce, especially now that Amazon is targeting that market.
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#35: Help, Don’t Sell

October 12, 2015 by Paul Gillin Leave a Comment

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Forrester Research’s latest B2B marketing report finds that buyers consider most of the information they get from vendors to be useless. The buying landscape has completely changed, says report author Peter O’Neill, and that means pitches won’t work anymore. The new job of the marketer is to help the buyer make a decision.
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FIR B2B #47: Hank Weghorst and account-based marketing

FIR B2B #36: Why E-commerce Matters to B2B

#35: Help, Don’t Sell

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