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FIR B2B #110: Personas are for Marketers, too

November 29, 2018 by David Strom and Paul Gillin Leave a Comment

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The concept of personas was originally created to help web designers better visualize visitors, but personas can be useful to marketers as well. David Lloyd from Brilliant Noise in London tells how marketers can use personas to shape campaigns.
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Filed Under: FIR B2B Tagged With: B2B marketing, Brilliant Noise, David LLoyd, personas

FIR B2B #46: LinkedIn’s B2B Marketing Chief Tells What Works

July 5, 2016 by Paul Gillin and David Strom Leave a Comment

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http://traffic.libsyn.com/fir/Fir-B2B_46.mp3Podcast: Play in new window | Download (Duration: 32:10 — 29.4MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsNews & Comment Jeff Bezos is putting his imprint on The Washington Post in some decisive ways, bringing the same thinking and technology that have made Amazon.com such an engaging commerce site to bear… Continue Reading →

Filed Under: FIR B2B Tagged With: B2B marketing, David Karel, LinkedIn, SlideShare

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