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FIR B2B #116: If AI is Becoming So Good, Why Are We Still Counting Clicks?

February 25, 2019 by David Strom and Paul Gillin Leave a Comment

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New content-generating AI is said to be so good it’s scary; Mastercard’s masterful audio branding; survey says podcast advertising is actually more effective than TV ads.
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Filed Under: FIR B2B Tagged With: artificial intelligence, Podcasting, web metrics

FIR B2B #101: Machine Learning Comes to Marketing

August 3, 2018 by David Strom and Paul Gillin Leave a Comment

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http://traffic.libsyn.com/fir/Fir-B2B_101.mp3Podcast: Play in new window | Download (Duration: 17:43 — 32.4MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsThis week we talk about new ways that machine learning and artificial intelligence can benefit marketing organizations. While these three news items are all different aspects of this technology, they show collectively how these… Continue Reading →

Filed Under: FIR B2B Tagged With: artificial intelligence, image recognition, machine learning

FIR B2B #70: The Peculiar PR Challenges of AI’s Resurrection, With Jason Bloomberg

April 3, 2017 by David Strom and Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_70.mp3

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Jason Bloomberg discusses lessons that PR and marketing folks can learn from the rise, fall and resurrection of AI, and how to set expectations accordingly for the Next New Thing.
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Filed Under: FIR B2B Tagged With: artificial intelligence, Jason Bloomberg

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