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FIR B2B #108: Dan Newman’s 2019 Tech Trends for CMOs

November 2, 2018 by David Strom and Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_108.mp3

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We speak with Dan Newman of Futurum Research about his recent Forbes column on the 10 top digital transformation trends for 2019 and how they will impact the CMO.
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Filed Under: FIR B2B Tagged With: analytics, chief marketing officer, Dan Newman, Futurum Research, predictions

The Voice, a podcast from the FIR Podcast Network

The Voice Episode 117: Measuring what Matters

June 11, 2018 by Sherrilynne Starkie Leave a Comment

http://traffic.libsyn.com/thevoice/The_Voice_116_Final.mp3

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Sherrilynne Starkie, host of The Voice, facilitated an IABC Ottawa Special Interest Group discussion about the major trends in communications measurement and social media evaluation.
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Filed Under: The Voice by IABC Ottawa Tagged With: analytics, communications, Evaluation, Goals, IABC, IABC Ottawa, measurement, Round Table, social media, The Voice

Passport Travel Marketing & PR #021: Analytics

May 6, 2018 by Chris Christensen Leave a Comment

http://traffic.libsyn.com/fir/021Passport_-_Analytics.mp3

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Interview with Christopher Penn about how destinations and travel brands can make better business decisions by understanding their analytics.
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Filed Under: Passport Tagged With: analytics

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