Podcast: Play in new window | Download (Duration: 20:30 — 9.4MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

Meagen Eisenberg is the CFO of MongoDB, an open-sourced, modern database which has been around for over 7 years. Meagen’s first clue as to how important social media was to become was when Twitter came out with promotional Tweets. Meagen and her team decided to use those promotional Tweets to increase their company’s awareness and engagement as a trial to test the waters and see how much of an impact that extra investment would make on their reach and engagement. The results were impressive, and after this success, Meagen shifted focus to finding better ways to utilize social media to reach her target audiences.
Continue Reading →