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Martin leads off with a discussion of Jack Dorsey‘s attempt to shift perceptions in the ongoing conversation about the future of Twitter.  Gini talks about the importance of managing crises by participating in conversations  where they are already taking place. As Gini points out, many people resist change to the applications they know and are accustomed to using. That resistance will only be overcome with clear explanations and allowing people time to consider and try the new and changed features.
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