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Spin Sucks

We’re your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry…together.

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 174: How to Create Accurate PR Measurement

November 30, 2021 by Gini Dietrich Leave a Comment

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One of the things that continue to allude communicators is measurement, which is what Gini Dietrich discusses on this week’s episode of the Spin Sucks podcast.
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Filed Under: Spin Sucks

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 173: “No Comment.”

November 24, 2021 by Gini Dietrich Leave a Comment

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In this week’s episode of The Spin Sucks Podcast, Gini Dietrich discusses the complicated nature of background in journalism and what prompted The Verge to update their policy.
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Filed Under: Spin Sucks Tagged With: background, background information, communicators, journalism, policy update, the verge

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 172: 94% of Communicators think WHAT?

November 17, 2021 by Gini Dietrich Leave a Comment

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https://traffic.megaphone.fm/OSC1205422989.mp3Podcast: Play in new window | Download (Duration: 9:36 — 8.9MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsIt’s no secret that I am a lover of numbers. For the first few years of my career, I was constantly frustrated by the lack of real measurable metrics for the work we do,… Continue Reading →

Filed Under: Spin Sucks Tagged With: MuckRack PR Measurement Report, PESO Model, techcrunch, trust insights

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 171: Don’t Stop Blogging!

November 10, 2021 by Gini Dietrich Leave a Comment

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In this week’s episode of The Spin Sucks Podcast, Gini Dietrich breaks down this year’s Orbit Media blogger survey and shares tips on how to drive revenue-generating opportunities through blogging.
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Filed Under: Spin Sucks Tagged With: blog statistics, blogging, blogs, Orbit Media, Spin Sucks Blog

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 170: Communicating Return-to-Work

November 3, 2021 by Gini Dietrich Leave a Comment

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On this week’s episode of The Spin Sucks Podcast, we discuss the important role of communicators bridging the communication gap between organizational leaders and employees in making return-to-work decisions.
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Filed Under: Spin Sucks Tagged With: CBS, Spin Sucks Blog, universum

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 169: How Today’s Global Complexities Are Ripe with Opportunities for Communicators in 2022 and Beyond

October 27, 2021 by Gini Dietrich Leave a Comment

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On this week’s episode of the Spin Sucks Podcast, Gini Dietrich discusses Edelman’s “The Future of the Corporate Communicator” report, outlines key takeaways, and shares how communicators can successfully utilize this information to plan for career growth heading into 2022.
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Filed Under: Spin Sucks Tagged With: commstech, edelman, The Great Resignation

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 168: Look Who Values Content Marketing!

October 20, 2021 by Gini Dietrich Leave a Comment

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On today’s episode of the Spin Sucks podcast, Gini Dietrich discusses both the Content Marketing Institute and MarketingProfs trends and insights report, and how they illustrate the pandemic’s impact on the value of content marketing. 
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Filed Under: Spin Sucks Tagged With: Content Marketing Institute, Marketing Profs, PESO Model, spin sucks community

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 168: Exploring the Dark Side of Social Media

October 13, 2021 by Gini Dietrich Leave a Comment

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On today’s episode of the Spin Sucks podcast, Gini Dietrich discusses the dark side of social media in light of Frances Haugen’s testimony against Facebook, and shares her thoughts on what the solution may look like.
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Filed Under: Spin Sucks Tagged With: CNN, Facebook, instagram, Spin Sucks Podcast, Wall Street Journal

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 167: PR vs Journalists – Who is Telling The Truth?

October 6, 2021 by Gini Dietrich Leave a Comment

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On today’s episode of the Spin Sucks Podcast, Gini Dietrich discusses the complex (and often negative) relationship between the PR industry and journalists, and what can be done to improve it.
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Filed Under: Spin Sucks Tagged With: mother jones, Spin Sucks, techcrunch, Wall Street Journal, washington post

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 166: Mental Health and the Great Resignation

September 22, 2021 by Gini Dietrich Leave a Comment

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On today’s episode of the Spin Sucks Podcast, Gini Dietrich discusses The Great Resignation and how companies are responding to the seismic shift of employees beginning to prioritize their mental health.
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Filed Under: Spin Sucks Tagged With: mental health, PRovoke media, Simone Biles

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