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If you’ve spent any time with the Spin Sucks team, you know all about the PESO model.

No need for me to go into detail about how you should use it.

I won’t talk about how owned content is the foundation of your efforts.

Nor will I discuss how your expertise and your search engine results are both enhanced by earned media.

I won’t even talk about how paid media can help you up your game, improve what’s already working, and how you can seem more human and authentic to your audience.

No, no. No need for that.

Instead, today we’re going to take some time to take a closer look at how to combine earned and owned content and how you can get the most out of both.

Of course, each element of the PESO model works fine on its own, but integrating them in a strategic communications plan is when the magic really starts to happen.

The Spin Sucks Podcast

In this episode of the Spin Sucks Podcast you’ll learn:

• How to connect your efforts into an integrated PESO model
• How to choose keywords to bolster your efforts
• Ways to divide your ideas into usable categories for content
• How to create large amounts of content

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio