FIR Podcast Network

For Immediate Release: Podcasts for Communicators

  • Home
  • Shows
  • Episodes
  • People
  • Blog
  • Subscribe
  • Sponsors
  • Contact Us
    • Join the FIR Podcast Network
  • Archives
You are here: Home / Spin Sucks / Spin Sucks Podcast #59: Sharing Your Owned and Earned Content
The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks Podcast #59: Sharing Your Owned and Earned Content

July 17, 2019 by Gini Dietrich Leave a Comment

http://traffic.megaphone.fm/OSC2960573670.mp3

Podcast: Play in new window | Download (Duration: 8:48 — 8.1MB) | Embed

Subscribe: Google Podcasts | Email | RSS | More

If you’ve spent any time with the Spin Sucks team, you know all about the PESO model.

No need for me to go into detail about how you should use it.

I won’t talk about how owned content is the foundation of your efforts.

Nor will I discuss how your expertise and your search engine results are both enhanced by earned media.

I won’t even talk about how paid media can help you up your game, improve what’s already working, and how you can seem more human and authentic to your audience.

No, no. No need for that.

Instead, today we’re going to take some time to take a closer look at how to combine earned and owned content and how you can get the most out of both.

Of course, each element of the PESO model works fine on its own, but integrating them in a strategic communications plan is when the magic really starts to happen.

The Spin Sucks Podcast

In this episode of the Spin Sucks Podcast you’ll learn:

  • How to connect your efforts into an integrated PESO model
  • How to choose keywords to bolster your efforts
  • Ways to divide your ideas into usable categories for content
  • How to create large amounts of content

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

Related Posts

  • The Spin Sucks Podcast with Gini Dietrich (album art)
    Spin Sucks Podcast 82: Reworking Earned Media for 2020
  • The Spin Sucks Podcast with Gini Dietrich (album art)
    Spin Sucks Podcast #63: Coming Up With Ideas for Content
  • The Spin Sucks Podcast with Gini Dietrich (album art)
    Spin Sucks Podcast #60: Extraordinary Onboarding

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio

Filed Under: Spin Sucks

Leave a Reply Cancel reply

Social connect:
Login Login with facebook
Login Login with twitter
Login Login with google

Your email address will not be published. Required fields are marked *

Connect with FIR

Support FIR

Become a Patron

Pledge as little as $1 per month to help support the existing stable of shows, make new shows possible, and be part of the growth of the FIR Podcast Network.

FIR Podcast Network Shows

FIR SPONSOR

The FIR Podcast Network is made possible by the generous support of our sponsors, of which we currently have none. Please reach out to us if you are interested in sponsoring FIR. Contact us at fircomments@gmail.com.

Looking for Older Episodes?

Visit the FIR Podcast Network Archives at forimmediaterelease.biz.

Join Our Facebook Community

Facebook Group Icon

FIR Podcast Network on Twitter

My Tweets

We Want Your Feedback

Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.

North America Comment Line:
+1.415.895.2971

Europe Comment Line:
+44.20.3239.9082

Skype: fircomments

Promote FIR!

Let your readers and colleagues know about FIR by adding a logo to your blog or web page. Get it here!

FIR Podcast Network Logo

Help Spread the Word about FIR!

GaggleAMP: spread the word about FIR!

License

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

FIR Podcast Network website © 2023 Shel Holtz and Neville Hobson | Community Guidelines | Privacy Policy

Website development by WP Fangirl. Album art and design by Effective Edge Communications.