Podcast: Play in new window | Download (Duration: 10:29 — 9.7MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

When you think about Instagram, you probably get a picture of foodies snapping perfectly-lit dinner photos, boyfriends taking a million pictures of their girlfriends in just the right pose, or makeup and beauty gurus trying to catch a ride on the influencer train.

In reality, there are many organizations from all sorts of sectors that use Instagram for business. They treat it as a platform to reach their audiences, customers, and community.

But what if your organization isn’t what you’d consider a creator of “visual” content?

What if you don’t have a physical product you sell?

Is Instagram still for you?

YES!

Did you know the platform is projected to account for a quarter of all of Facebook’s ad revenue by the end of 2019, and nearly a third in 2020, according to Sprout Social?

Did you also know that more than 80% of the accounts on the platform follow at least one business account?

Instagram remains a social media rising star, and with the right business strategies, it can work for you too.

If you haven’t used it in forever or don’t know where to start, don’t worry, we’re talking about strategies to use Instagram for business in this edition of the Spin Sucks Podcast.

The Spin Sucks Podcast on Instagram for Business

In this episode you’ll learn:

• Why the Instagram Story feature has become the social network’s powerhouse
• How to use the Stories to increase engagement
• How to make the most of your hashtags
• Off-platform linking and how it works on this Instgram
• How to incorporate Instagram into your social media strategy

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio