We love creating themed content, especially around the holidays.
One of my favorite Halloween posts features some of the worst villains in literary history.
Then we have our 12 Days of Christmas in December, which are fun to produce.
We use them to celebrate everyone from our clients to our community.
If you hit the mark, holiday-themed content is an ideal way to generate lots of engagement and connect with your audience.
However, if you do it poorly, people will be talking about it for years to come.
Ok, it may not be that dramatic, but it will definitely start some cringe-inducing conversations.
What Qualifies as a Holiday-Themed Campaign?
There are many ways to present a holiday-themed campaign, including as a video series, a group of related articles, or a series of images and photos.
It can come from your organization or be generated by your community.
You can post it on social media, your own site, or your YouTube channel.
Of course, the best place for it to live is somewhere on your site.
Then you can share it on social media, in an email campaign, or on other platforms.
Now that we’ve covered the basics, let’s get into some of the do’s and don’ts.
The Spin Sucks Podcast
In this episode of the Spin Sucks Podcast, we talk about:
- Examples of some really great and not-so-great holiday-themed content campaigns
- How influencers can help give your holiday content a boost
- Ideas on how to make your content interactive
- How to avoid alienating your audience
- Why your target audience plays a huge part in the tone of your campaign
Does Your Organization Create Holiday-Themed Content?
What are your most memorable examples of holiday-themed content? Are you and your team planning to create any this season?
We want to hear about it. Let us know in the comments what you have planned for the upcoming holiday season.
The comments belong to you!