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It’s still PESO model learning month, as designated by the team at Spin Sucks, which means you get to continue your professional development around this process.

In this week’s show, we talk about who within an organization can use the PESO model, the different ways they can use it, and what happens when they don’t.

Business leaders with a good grasp of the model are able to better prioritize their resources to achieve their goals, as it provides a framework to develop a balanced mix of media types.

Solopreneurs can use the PESO model as a tool to justify their recommendations, and generate the data that matters to clients.

Account managers, or anyone who has to create reports for clients, bosses, or team members, will find the PESO model particularly useful for communicating how a campaign is progressing or for conveying how successful a project has been. The entire framework is focused on measurable activities, so these professionals will have data-driven information on which to base their reports.

And specialists can use it to be certain the work they’re do is integrating with that of their colleagues.

With everyone in an organization—from leadership and marketing to communications and project managers—it’s important that everyone understand how each team member’s work fits into the big picture.

This is why knowing about the PESO model, the four media types, and how they intersect is crucial for each team member. When all of the different players in a campaign, understand the model’s strategy, everyone will be empowered to make their best possible contribution to it.

Have Your Say

We are hosting a free masterclass: PESO Model 2.0—A New Masterclass for a New Decade.

It’s today (Wednesday, February 26) at 1:00 ET. If you can’t attend live, we will send you the recording.

Register now!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio