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The Spin Sucks community predicted artificial intelligence would be the biggest trend in 2020.

AI can profitably scale activities that are proven to be effective for business, such as content personalization, market research, risk assessment, and customer communication.

One of the most exciting things about the growing power and accessibility of artificial intelligence is that it can scale activities that are proven to be effective for business, but that are difficult to scale sustainably when done manually.

Things such as content personalization, market research, risk assessment, and customer communication take up huge portions of budgets—and AI is beginning to change that.

Artificial Intelligence by the Numbers

Really change it. It’s going to be big…and we need to be ready.

Forbes Insights and Quantcast research found that marketers who used artificial intelligence increased sales by 52% and improved customer retention by 51%.

In the near future, more companies will be using artificial intelligence for:

• Analytics enhancement
• Augmented customer relationship management
• Customer communications
• Risk assessment

More and more companies are starting to look seriously at AI-assisted tools to increase their profitability.

SalesForce determined that while only 22% of marketers are using AI-based tools, 57% plan to start in the next two years.

This is probably a train you want to catch.

However, AI poses several concerns, including data bias, misinformation and transparency.

In today’s show, we look at how big artificial intelligence is predicted to be, what it could do for communicators, and what we may need to be concerned about.

Have Your Say

What do you want robots to do in the future? What are you afraid of robots doing in the future?

Tell us in the Spin Sucks community.

Resources

• Communications Trends
• Lessons of 21st-Century Brands Modern Brands & AI Report
• How to Put AI in PR by Martin Waxman
• How to Spot Red Flags

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio