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Communicators don’t tend to be the most strategic bunch of people. We like to jump right to tactics and forget about the research and plan phase of what we do. That’s a generalization, of course, but it happens enough that it’s become a generalization. And, while research and planning—and, gasp!, measurement aren’t nearly as exciting or interesting as tactics, it should drive everything we do.

Just like a communications plan, every business must also have a roadmap for where you are going. If you don’t own an agency or business or are never planning to, listen to this episode with your communications plan in mind. Though I’ll speak to it from an agency owner’s perspective, the structure and bones are the same. 

Listen on as we discuss the 13 things every agency should include in their plan that will drive all marketing, business development, and growth.

Resources Included In Episode

• Why you should post pricing on your website
• SMART goals
• Traction: Get a Grip on Your Business
• Winmo
• Orbit Media blogger survey
• Spin Sucks Community

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio