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Somewhere around eight years ago, Martin Waxman invited Joe Thornley and me to co-host Inside PR, a podcast started by Terry Fallis and Dave Jones.
That was 344 episodes ago.
It was all pretty new back then. Podcasts were few and far between. It’d be at least three years before Serial was published, making podcasting a household name. At the time, it was just something for me to do with two really smart communicators who I got to talk to every week.
Then it began to explode. I mean, as much as a podcast about communications can explode.
A little more than a year ago—87 episodes to be exact—I added the Spin Sucks podcast. And then Chip Griffin and I added the Agency Leadership podcast last summer.
You could say I’m all in on podcasting, which is the topic of this week’s Spin Sucks show.
Should You Go All In On Podcasts?
The podcasting space continues to evolve. There are innovations, changes, and new opportunities everywhere, and we discuss some of them, including micro-podcasts, smart device audio, and greater interactivity with podcast content.
There are, of course, pros and cons of micro-podcasting. While most podcasts today are 10 minutes or longer, it’s important to figure out what your audience wants before you determine the length of your podcast.
How long do they prefer to listen? What type of content should you create? How much time do you have to devote to planning, recording and post-production.
Podcasts are almost all pull: listeners listen when they want to, usually while they’re doing other things. However, podcast listeners are loyal, and often have a listening schedule that you’re a part of so it’s not something you want to put aside for later. It should be under serious consideration for your 2020 plans.
As well, podcasting is starting to attract serious investment, which indicates that it is being seen as an effective communications medium that has the potential to generate a lot of revenue.
Smart organizations use podcasting as a part of their content strategy, generating value from their shows in multiple ways. In addition, podcasting can be an efficient way to generate owned media, and provide materials for shared media. And you can also repurpose your podcast into many smaller pieces of content.
There is a lot to consider when it comes to podcasts. Do your homework, survey your audience—and get to work!
Have Your Say
What do you think about podcasting? Other than this one, what are your favorite shows? Have you thought about being a host or a guest yourself? Where do you need help? Let us know in the Spin Sucks community.
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