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The MuckRack State of PR survey is out, and boy, oh boy…it is a doozy! It covers everything from top earned media challenges and how many hours we work to how much we earn and the most valuable social media network. 

It also looks at some of our most pressing challenges, the differences between agencies and brands, and how many areas (gasp!) we focus on at once.

It looks at the importance of DEI inside our organizations and how often we work on the weekends.

You can also see how you compare to the industry averages in terms of how you keep updated, how comms is regarded internally, how we’re proving our value, and what technology and tools the industry uses. 

We will look at all of this and more on this week’s episode of the Spin Sucks podcast. Stay tuned!

Resources Included:

• Muck Rack State of PR Survey
• “Languishing”
• The Great Resignation
• Spin Sucks Community.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio