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I can’t believe we are already at the start of 2022. Welcome to a New Year, one that I have heard lots and lots and lots of people talk about as the year of change. Change in careers. Change in lifestyle. Change in work/life balance. And change in how we do our jobs.

And speaking of changing how we do our jobs, as I am wont to do at the start of each year, we have a PESO Model primer on today’s Spin Sucks podcast episode. Why you need it, why your communications program should evolve, how to measure it, and why executives love it. I mean, love. It’s something they can wrap their arms around and they appreciate knowing what we do isn’t some dark arts magic. They understand how what we do affects their business goals—and how we can measure it, too.

So let’s start this year off with some thoughts on how we might do more with the talents and skills we have in 2022.

Resources Included

• PRWeek Article: Measuring PR Correctly
• CoSchedule
• PESO Model Content Map
• Outbrain
• Sprinklr
• Native Advertising
• PESO Model Collection on Instagram
• The Communicator’s Playbook
• Pocket
• Spin Sucks: PR Metrics: What to Measure in a PESO Model Program
• Campaign URL Builder

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio