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A recent quarterly survey by Propel shows that journalists tend to open most of the pitches they receive later than one might expect. The majority of pitches are opened at 11 a.m. Overall, pitch opens are concentrated heavily in the first half of the day, before 1 p.m.

It also demonstrates that it can take quite a number of pitches in general, before you are likely to receive a response. The information in the results is helpful and interesting, but there is one thing about it that bothers me.

Which is precisely what we are going to discuss on this week’s episode of the Spin Sucks podcast—the helpful information, along with the piece I can’t get my brain around.

Resources Included

• Quarterly Survey by Propel
• PESO Model

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio