Podcast: Play in new window | Download (Duration: 9:19 — 8.6MB) | Embed

Subscribe: Google Podcasts | Email | RSS | More

It’s no surprise that the role of the communicator has been elevated pretty significantly in the past 18 months. I’ve personally never had more clients and new business prospects ask me about internal and crisis communications—in an effort to finally, finally bring them to the forefront of the organization. 

If 2020 taught us anything, it was that everyone, not just Millennials and Gen Z but everyone, reexamined the brands we buy from, the technology we support, the companies we invest in, and where we want to work.

And now, as organizations are beginning to communicate the “new normal” for their employees, the difference in morale and culture and engagement comes down to internal communications. 

Many business leaders learned last year that just sending an email wasn’t enough. It had to be messaged correctly and it had to relay empathy. Yet, even with that very close in their rearview mirrors, they’re making mistakes in communicating the back-to-work plans.

On today’s episode of the Spin Sucks podcast, we are going to talk about the importance of internal communications, the companies that are doing it well, and how you can broach it with your leadership—particularly if they’re not all too interested in change.

Resources Included

• How to Create Work-Life Balance By Saying “Heck, Yes!”
• The Googler Virtual Orchestra
• Airbnb Experiences
• Donut
• Slack
• HubSpot

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio