I’ve been thinking a lot about artificial intelligence and how it and machine learning and natural language processing and all of the other robots can help us do our jobs. In fact, a couple of months ago, Martin Waxman introduced me to Copysmith as a way to create ideas for repetitive tasks…and I fell in love with it.
It is billed as a way to “create high-converting ads, product descriptions, emails, and more in seconds,” but I’d say that’s pretty aspirational of it. It does, however, make it crazy easy to create the first draft of some of those things. I’d say ads and product descriptions are where it excels, but anything longer than perhaps 100 characters is pushing it.
And, because pushing it beyond 100 characters or using it to provide a final draft are not yet feasible, all of this stuff still needs a human being overseeing it all.
On today’s episode of the Spin Sucks podcast, we are going to talk about who, what, why, when, and how of using robots in your communications program.