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A new report from MuckRack (my favorite public relations management software) looks at the state of PR from the perspective of the top challenges we face, the tech and tools most popular among us, budgets, results, and gazing into the crystal ball. 

Some of the results are not surprising (COVID made our jobs harder, duh!), some are surprising (direct messaging has replaced every other form of communication), and some are really interesting (people hate the phone; me, too, man…me, too). 

They recently surveyed 1,618 communications professionals at agencies (50%), brands (35%), and nonprofits (15%). They span many different industries, including tech, healthcare, CPG, food and beverage, and more. They also talked to a good number of people at all sorts of sized organizations, which helps to aggregate great averages.

On this week’s episode of the Spin Sucks podcast, we are going to talk about some of the results of the survey—and how it affects you.

Resources Included

• Public Relations Management Software
• PESO Model
• The MuckRack Survey
• Spin Sucks Community

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio