A new report from MuckRack (my favorite public relations management software) looks at the state of PR from the perspective of the top challenges we face, the tech and tools most popular among us, budgets, results, and gazing into the crystal ball.
Some of the results are not surprising (COVID made our jobs harder, duh!), some are surprising (direct messaging has replaced every other form of communication), and some are really interesting (people hate the phone; me, too, man…me, too).
They recently surveyed 1,618 communications professionals at agencies (50%), brands (35%), and nonprofits (15%). They span many different industries, including tech, healthcare, CPG, food and beverage, and more. They also talked to a good number of people at all sorts of sized organizations, which helps to aggregate great averages.
On this week’s episode of the Spin Sucks podcast, we are going to talk about some of the results of the survey—and how it affects you.