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If a global pandemic has taught us anything about business, it’s that communications expertise is not just necessary, it’s imperative.

Remember when the shutdown started and every organization on earth sent an email that said, “Out of an abundance of caution…”?

There was zero creativity and it was clear, in most cases, it was not written by anyone with any communications expertise. 

Then we experienced a firestorm of epic proportions.

It wasn’t just a pandemic, but the economy took a nosedive, there was a global movement for not just social justice, but diversity and equality, too.

Employees began to require their employers to take a stance—and if it didn’t match their own values, they quit their jobs. At the same time, women began to leave the workforce in droves because homeschooling and working full-time was just too much.

Had I worked for a company during all of this, I too would have had to take a leave of absence. It’s A LOT. 

It’s the first time in history we’ve experienced so many crises at one time—and the organizations that are emerging from the embers are those that have communications experts at the decision-making table.

And that, my friends, is what we’re going to discuss on this week’s Spin Sucks Podcast episode.

Resources Included

• PRovoke Media Discussion with Hanover CEO
• YouGov Poll
• PESO Model
• Spin Sucks Community

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio