Most large organizations have professional development budgets, be it to attend conferences, take an online course, or semi-regular internal workshops taught by external experts.
When I worked for Fleishman-Hillard, we had quarterly professional development including business development, writing skills, and more.
They always relied on internal experts for most things, but also occasionally brought in experts.
I remember taking Ann Wylie’s writing workshops back in the day.
She still teaches them—and still gets rave reviews.
But when you work for a smaller organization, are the boss, or are a solopreneur, the professional development budgets are often zilch, zero, nada, none.
So you have to get creative in how you’ll stay up-to-date on the latest trends and industry developments, improve your skills, and make sure you’re always learning.
You know it’s important, but it can also be time-consuming and expensive.
My very first boss after I graduated from college would sit at her desk every morning and read.
It used to make us all mad. We didn’t get paid to read! Why did she get to?
It wasn’t until I had some experience under my belt that I realized all the reading she did benefited our clients in huge ways.
She knew everything about everything—and she always had crazy creative ideas that weren’t the same as what everyone else was doing.
That’s one example of the benefits of professional development, even as small as reading trade magazines, the newspaper, or business books.
But what are the costs of NOT doing it?
That’s what we discuss on this week’s Spin Sucks Podcast.