FIR Podcast Network

For Immediate Release: Podcasts for Communicators

  • Home
  • Shows
  • Episodes
  • People
  • Blog
  • Subscribe
  • Sponsors
  • Contact Us
    • Join the FIR Podcast Network
  • Archives
You are here: Home / Spin Sucks / Spin Sucks 145: Choosing the Right Pricing Model For Your Business
The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 145: Choosing the Right Pricing Model For Your Business

April 28, 2021 by Gini Dietrich Leave a Comment

https://traffic.megaphone.fm/OSC1495328059.mp3

Podcast: Play in new window | Download (Duration: 13:12 — 12.2MB) | Embed

Subscribe: Google Podcasts | Email | RSS | More

I have a team of amazing podcast producers from One Stone Creative. One of the founders, Megan Dougherty, often sends me topic ideas for this very podcast. Because she also runs an agency, she has many of the same questions we all have and she provides me great fodder for thought. One of the ideas she sent me was a discussion about how to provide different types of services—at different price points—for many different clients.

Offering different priced services for different sized organizations. It’s not as easy as it sounds. Like many entrepreneurs, I started my business thinking I could scale by offering communications services to small businesses because they’re underserved. Well, there is a reason for that: it’s incredibly challenging to scale a business on $500-$1,500 per month retainers. You can only hire junior-level employees and they’d each have to service 20 clients at one time. If you had one weekly meeting with each of them, you’re at 20 hours a week, just in meeting time, not to mention all the work you have to do.

Not to say it’s not possible, but it’s extremely challenging. That’s why, rather than try to be all things to all organizations, it’s important to figure out the right pricing model for your business (or, in this case, agency) and then how you might be able to package things for the clients that can’t afford your “done for you” services.

Chip Griffin and I had a similar conversation to this last July on the Agency Leadership podcast. We decided there are eight types of pricing models to consider:

  1. Billable hours
  2. Project-based
  3. Buckets of hours
  4. Fixed-fee retainers
  5. All-you-can-eat
  6. Productized services
  7. Points based
  8. Pay-for-performance

And that, my friends, is what we discuss on this week’s episode of the Spin Sucks podcast.

Resources Included

  • One Stone Creative
  • Agency Leadership podcast
  • PESO Model certification
  • Spin Sucks Community

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

Related Posts

  • The Spin Sucks Podcast with Gini Dietrich (album art)
    Spin Sucks 177: A PESO Model Primer
  • The Spin Sucks Podcast with Gini Dietrich (album art)
    Spin Sucks 088: The PESO Model Blues
  • The Spin Sucks Podcast with Gini Dietrich (album art)
    Spin Sucks 092: The Newly Improved PESO Model

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio

Filed Under: Spin Sucks

Leave a Reply Cancel reply

Social connect:
Login Login with facebook
Login Login with twitter
Login Login with google

Your email address will not be published. Required fields are marked *

Connect with FIR

Support FIR

Become a Patron

Pledge as little as $1 per month to help support the existing stable of shows, make new shows possible, and be part of the growth of the FIR Podcast Network.

FIR Podcast Network Shows

FIR SPONSOR

The FIR Podcast Network is made possible by the generous support of our sponsors, of which we currently have none. Please reach out to us if you are interested in sponsoring FIR. Contact us at fircomments@gmail.com.

Looking for Older Episodes?

Visit the FIR Podcast Network Archives at forimmediaterelease.biz.

Join Our Facebook Community

Facebook Group Icon

FIR Podcast Network on Twitter

My Tweets

We Want Your Feedback

Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.

North America Comment Line:
+1.415.895.2971

Europe Comment Line:
+44.20.3239.9082

Skype: fircomments

Promote FIR!

Let your readers and colleagues know about FIR by adding a logo to your blog or web page. Get it here!

FIR Podcast Network Logo

Help Spread the Word about FIR!

GaggleAMP: spread the word about FIR!

License

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

FIR Podcast Network website © 2023 Shel Holtz and Neville Hobson | Community Guidelines | Privacy Policy

Website development by WP Fangirl. Album art and design by Effective Edge Communications.