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A few weeks ago, we highlighted data from a recent survey that MuckRack did with journalists to gain knowledge on how they like to be pitched, how the industry has evolved in the past year, and how their relationships with communicators are going. Since then, OnePitch released their own survey of journalists because, as they told me, they thought the MuckRack report was lacking specifically what journalists want and tactics for pitching them more effectively. 

If you do any earned media, you know how challenging it is to gain coverage for your organization, your products or services, your executives, and/or your subject matter experts. Back in the day, I was so well-connected with the top-tier media that it was almost easy. But then the Great Recession hit and many of my journalist friends were laid off or furloughed and then laid off…and I had to start all over again. 

It’s gotten even harder in the past 13 months and has become a dog eat dog world—or “doggy dog world” as Gloria from Modern Family would say.

So what is one to do?

That, my friends, is what we discuss during this week’s episode of the Spin Sucks podcast.

Resources Included

• MuckRack Survey
• Superhuman
• OnePitch Report
• Michael Smart
• Spin Sucks Community

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio