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You are here: Home / Spin Sucks / Spin Sucks 139: The Benefits of Values-based Marketing
The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 139: The Benefits of Values-based Marketing

March 17, 2021 by Gini Dietrich Leave a Comment

https://traffic.megaphone.fm/OSC1529414017.mp3

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By now, most or all of you are somewhat digitized and working remotely, if not entirely. 

As one CEO of a large tech company recently stated, “We are witnessing what will surely be remembered as a historic deployment of remote work and digital access to services across every domain.”

Indeed, recent data show that we have vaulted five years forward in consumer and business digital adoption in a matter of around eight weeks. Five years!

Banks have transitioned to remote sales and service teams and launched digital outreach to customers to make flexible payment arrangements for loans and mortgages. 

Grocery stores have shifted to online ordering and delivery as their primary business. 

Schools are either all in-person, some sort of hybrid, or all virtual. And don’t get me started on the hybrid schedules plus having to quarantine because a friend in class tested positive. Oy vey! 

As some regions reopen fully and lift mask mandates, businesses are considering how to return to some semblance of full speed in a still unstable environment. What does that look like as we consider how we market? Are there changes we’ll need to make? If so, how?

The answer is in creating values-based marketing.

That’s what we discuss on this week’s episode of the Spin Sucks podcast.

Resources Included

  • Bud Light Thursday Night Shoutout
  • EatOkra
  • The Who We Are Project
  • Spin Sucks Community

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About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio

Filed Under: Spin Sucks Tagged With: Bud Light Thursday Night Shoutout, EatOkra, spin sucks community, The Who We Are Project

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