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The Content Marketing Institute recently released its B2C content marketing research and the gig is up. We’re not waking up to our old normal this summer or fall—after most of us presumably have had the vaccine.

According to the report, the pandemic simply accelerated the fundamental changes already underway. By some estimates, consumer digital behavior jumped ahead five years in just eight weeks. The events of 2020 hit the warp-speed button on the disruption scale.

For B2C marketers, the imperative to develop direct, digital relationships with customers has become a whole heck of a lot more important.

We’re going to dig more into the findings and what it means for you if you’re into content marketing this year. And, even if you don’t do consumer work, we’ll all know B2B is just a few months behind. This will give you a head start.

Resources Included

• B2C Content Marketing Research
• Consumer Digital Behavior Jumped Ahead Five Years
• Association of National Advertisers March 2020 Survey
• Association of National Advertisers 2018 Survey (as a comparison)
• B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021
• Spin Sucks Community

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio