I recently had a conversation with a friend who said he is rejiggering his marketing and communications teams and wanted my opinion on how I would define marketing, communications, and PR—and what skillsets he would put underneath each discipline.
What started off as a pretty tactical conversation turned into a philosophical discussion about the three disciplines and where they all sit in the middle of a fast-growing organization.
That’s what we’re going to talk about on this week’s Spin Sucks podcast episode—the differences between marketing, communications, and PR—and the skills required for each discipline.
Because of the work we do at Spin Sucks, I have the privilege of having hundreds of thoughtful conversations with communicators, entrepreneurs, and CEOs, akin to the conversation I recently had with a friend.
We discuss everything from trends, the industry’s future, career growth, business growth, networking, how to structure an organization’s marketing department, and more. It’s a very fortunate spot for me to be in because I get to hear from all of you what you’re dealing with every day—the good, the bad, and the ugly.
And there is one thing that I hear over and over again that truly bothers me.
We cannot agree on the definition of public relations or on what we call ourselves—PR pros or communicators
It drives me absolutely batty when someone says, “I’m not in PR. I do strategic communications.” Or, “We just do PR for our clients because all they care about is media placements.”
And that is what we are going to discuss on this week’s Spin Sucks podcast episode.