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Because of all of the crisis work I’ve been doing this year, I’m quite obsessed with what can happen to a brand, through no fault of their own. From Trump tweeting to boycott your product or service to getting in the crosshairs of QAnon, it’s a crazy time to be a communicator!

Though I love social media and the world it has opened up to me personally and professionally, I often long for the days when the crises were few and far between and they rarely happened to one organization more than once. Now it’s not “if”, but “when” when it comes to every, single one of us facing perhaps even one (or more) crises a year. 

And that’s what we’re going to talk about today. Not necessarily how to handle a crisis—there is plenty of that information, including on Spin Sucks. But how to detect if something is brewing before it ever hits the keyboards of the warriors.

Resources from the Episode

• Crisis comms resources on Spin Sucks
• Wayfair Is In the Crosshairs of QAnon
• Trump Boycott of Goodyear Tires
• Early-warning risk intelligence

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio