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As is the trend for August (OK, it’s my trend because 2020 sucks), I am doing a cross-promotion of the Agency Leadership podcast, which I co-host with Chip Griffin, every Tuesday.

I am lazing about in our inflatable pool and playing “onion” with my small child (a pool game she made up).

And you? You get to enjoy bickering between two people who act like they’ve been married for a gazillion years—and you might actually learn a thing or two, as well.

In this episode, we talk about how to create non-traditional revenue streams.

Many of you know I’m a bit fanatical about this topic.

I believe every one of us, business owner or not, should not rely on one revenue stream.

For some, that means you have ways to make money outside of your paycheck and for others, that means you sell something other than agency services.

You’ll get lots of ideas in this episode. Enjoy!

How to Create Non-Traditional Revenue Streams

Chip and Gini discuss non-traditional revenue streams for PR and marketing agencies.

First, the pair address tax law changes related to meals and entertainment expenses—something that affects many agency owners.

Next, Chip and Gini look at how agencies can go beyond retainer and project revenue to find opportunities in education, training, products, and software.

They also explore the pros and cons of partnering with startup companies in exchange for equity.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio