FIR Podcast Network

For Immediate Release: Podcasts for Communicators

  • Home
  • Shows
  • Episodes
  • People
  • Blog
  • Subscribe
  • Sponsors
  • Contact Us
    • Join the FIR Podcast Network
  • Archives
You are here: Home / Spin Sucks / Spin Sucks 110: Using Thought Leadership In Your PESO Model Program
The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 110: Using Thought Leadership In Your PESO Model Program

July 22, 2020 by Gini Dietrich Leave a Comment

https://traffic.megaphone.fm/OSC3173434749.mp3

Podcast: Play in new window | Download (Duration: 15:51 — 14.6MB) | Embed

Subscribe: Google Podcasts | Email | RSS | More

The last piece of an integrated PESO Model program, before you get to measurement, is authority—or thought leadership or reputation or expertise. Whatever the heck you want to call it, it’s what happens when you’ve built a reputation for an individual or an organization—and that people inside the industry know of them. 

If you integrate the PESO Model as has been discussed the last several weeks (and you learn how to implement it through the certification), you’ll inevitably build authority for your organization and its executives. You do have to put some work into it, but some of it will happen organically, too.

There isn’t a single piece of content out there about marketing that doesn’t extol the virtues of thought leadership. In fact, it’s so prevalent, thought leadership, itself, has become a word most marketers hate to hear.

Test it out. Tell a marketing friend that you want to be a thought leader and watch their eyes roll back into their head.

Even though most hate it, thought leadership is a very important part of a content strategy in today’s business world. But what does that mean? How can it be effective?

According to research by Edelman and LinkedIn, 58% of 1,200 respondents read one or more hours of thought leadership per week. 

Additionally, 55% said they use thought leadership to vet the organizations they may hire. The research continues to prove that thought leadership is one of the most valuable tools when it comes to making purchase decisions—and that it drives growth with existing customers. 

The challenge is that not everyone can be a thought leader, nor can they pretend to be.

And that is what we discuss on this week’s Spin Sucks podcast episode.

Podcast Resources

  • PESO Model Overview
  • Paid Media
  • Earned Media
  • Shared Media
  • Owned Media
  • PESO Model Certification
  • Spin Sucks Community

 

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

Related Posts

  • The Spin Sucks Podcast with Gini Dietrich (album art)
    Spin Sucks 177: A PESO Model Primer
  • The Spin Sucks Podcast with Gini Dietrich (album art)
    Spin Sucks 088: The PESO Model Blues
  • The Spin Sucks Podcast with Gini Dietrich (album art)
    Spin Sucks 092: The Newly Improved PESO Model

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio

Filed Under: Spin Sucks

Leave a Reply Cancel reply

Social connect:
Login Login with facebook
Login Login with twitter
Login Login with google

Your email address will not be published. Required fields are marked *

Connect with FIR

Support FIR

Become a Patron

Pledge as little as $1 per month to help support the existing stable of shows, make new shows possible, and be part of the growth of the FIR Podcast Network.

FIR Podcast Network Shows

FIR SPONSOR

The FIR Podcast Network is made possible by the generous support of our sponsors, of which we currently have none. Please reach out to us if you are interested in sponsoring FIR. Contact us at fircomments@gmail.com.

Looking for Older Episodes?

Visit the FIR Podcast Network Archives at forimmediaterelease.biz.

Join Our Facebook Community

Facebook Group Icon

FIR Podcast Network on Twitter

My Tweets

We Want Your Feedback

Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.

North America Comment Line:
+1.415.895.2971

Europe Comment Line:
+44.20.3239.9082

Skype: fircomments

Promote FIR!

Let your readers and colleagues know about FIR by adding a logo to your blog or web page. Get it here!

FIR Podcast Network Logo

Help Spread the Word about FIR!

GaggleAMP: spread the word about FIR!

License

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

FIR Podcast Network website © 2023 Shel Holtz and Neville Hobson | Community Guidelines | Privacy Policy

Website development by WP Fangirl. Album art and design by Effective Edge Communications.