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The role of the communicator is to adapt, to change, and to evolve…and never before now has that been more true.

Things are changing at lightning speed—one day you decide on a plan and messaging and it changes six hours later.

It’s a lot and we all have to figure out what to do and say on a dime.

As well, what people expect from their communicators is changing almost as fast.

Your executives or clients don’t always know what or how or when—but they expect you do—and you should.

We’ve talked a lot internally, with clients, and with other communicators about the need right now to add to our skill sets.

Not only do we have to keep up with current events and work to stay top-of-mind without seeming tone deaf, we have to learn and use everything new that comes along—or be able to make the decision you don’t have to use everything new that comes along. 

To boot, the PESO Model is fluid!

It’s adaptable!

It evolves with us!

And, right now in a world where everything feels like it’s on fire, we need a process that allows us to adapt with the times.

The PESO Model does that…and more.

That’s what we’re talking about on this week’s Spin Sucks podcast episode.

Links Mentioned In This Episode

• Spin Sucks (the book)
• Traction: Get a Grip on Your Business
• Built to Sell
• PR Pros Must Embrace the PESO Model
• Spin Sucks Community
• PESO Model Certification

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio