Circle of Fellows #17, “Social Media Measurement,”
is set for noon EST on Thursday, January 19.

One of the most-discussed topics among marketers and communicators is social media measurement. (Did you know there’s a Conclave on Social Media Measurement Standards?) Everyone knows measuring the effectiveness of social media efforts is key. But how do you identify which metrics are meaningful in evaluating social media campaigns? Far too many communicators measure impressions (which aren’t all that impressive). Engagement means different things to different people. Measurement thought leader Katie Paine argues we will soon stop talking about “social” and conduct our measurement efforts based on the PESO model (Paid, Earned, Shared, and Owned).

Four IABC Fellows will spend an hour at noon EST on January 19 discussing how to make data-driven decisions and will offer their views on new trends in social media and what they’ll mean for measurement. You will be able to ask questions in real time via Twitter using the hashtag #COF17. The video and audio will be available after the broadcast has wrapped up. Watch the live video on YouTube or at the bottom of this page.

Episode 17 of the Circle of Fellows broadcast will feature…

• Alice Brink, an internationally recognized communications consultant whose firm, A Brink & Co., works with businesses and non-profits to clarify their messages and communicate them in ways that change people’s minds
• John Deveney, founder of the New Orleans-based agency Deveney,  a process and a practice that embraces the soundest principles, the newest media, and the most innovative technologies
• Mary Hills, principal of HeimannHills Marketing Group, in Chicago, handling business, marketing and communication consulting, and an adjunct faculty member at Loyola University Chicago and visiting professor at the Keller Graduate School of Management
• Angela Sinickas, founder of Sinickas Communications, which has worked with companies, organizations and governments in 32 countries on six continents. Her clients include 25% of the Forbes Top 100 largest global companies.

Watch the video here:

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio