Podcast: Play in new window | Download (Duration: 34:01 — 15.6MB) | Embed

Subscribe: Google Podcasts | Email | RSS

“Using social media is crucial but understanding the true value on ROI is to focus on social intelligence & Rise of Podcasting in India”

Social intelligence, Women’s role in IBM & Podcasting in India

Welcome to the 54th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy.

At Social Media Week Bangalore, Sandy Carter and Kiruba Shankar shared their valuable experience and views on social intelligence, podcasting and influencer marketing.

Sandy Carter, General Manager, IBM Entrepreneurs and developer ecosystems Social Business Evangelism at IBM and an author shares her views on Social intelligence, Influencer marketing as well as the importance of Diversity and women founder/ entrepreneurs.

At the SMWi Bangalore Sandy shared some great insights on:

1. The importance &  benefits of understanding personality, sentiment tone of the customer.

When you understand one’s personality it helps marketing to them better !  how big data and social media come together.

2. The steps to find an authentic influencers are:

a. Topic – Identify which topic, subject or geographical area do you want to

concentrate on.

b. Search – Use at least 3 different tools to find the ideal influencer. Tools like

Buzzsumo, Grouphigh, Traackr, etc.

c. Validate –Research what topics they cover, are they subject matter experts, their

followers, etc.

d. Correlate –compare them and understand which one suits best for your brand.

e. Engage – Speak to influencer about their values and how they correlate to your values and build a relationship with them.

Kiruba Shankar a Social Media Entrepreneur, Professor of Digital Marketing, Author of 5 books, Podcaster and an Organic Farmer.

Podcasting although in its nascent stage technological advancement is bringing change and gradually increasing the popularity of podcasting in India. Once a person sees value in podcasting and how it benefits them they will latch on to it.

Some podcasts channels mentioned:

Tim Ferries

Seth Godin

TED

You can share your feedback at: suresh@webmarketingacademy.in

Facebook: https://www.facebook.com/webmarketingacademy

Guest : Sandy Carter and Kiruba Shankar

Host : Suresh & Monica

Editor  : Bharani 

Show notes : Madhur

Special Thanks :  Ankitha & Naintara

About Suresh Babu

Suresh Babu is a Corporate Digital Marketing Trainer, Faculty, Founder & CEO of Web Marketing Academy. A digital marketing training academy located in Bangalore, India: https://www.webmarketingacademy.in
Suresh has trained Corporates like Cognizant, Accenture, Yahoo India, ABB, Huawei in Digital Marketing, Social Media Marketing, Google Analytics & Google Adwords. You can connect with him on LinkedIn: https://www.linkedin.com/in/sureshbabutr