We are delighted to welcome Social Chorus as the latest sponsor on the FIR Podcast Network. Social Chorus will sponsor both For Immediate Release and EE Voice.

Social Chorus is a daily news app for employee communication. Communicators can load content from brand feeds, internal newsrooms, and enterprise applications, in addition to creating original content. Employees are notified when there’s relevant content to read, and the company can add sharing capabilities to any stories.

Rather than ask employees to share content, the Social Chorus app lets them discover the content that resonates with them; then they can share the content that matters to them.

We’re taking a different approach to the Social Chorus sponsorship. Rather than podcast hosts reading a spot or talking about the company, we will interview employees and customers and deliver those interviews in 60-second (or so) spots over a few weeks. The first interview — with Content and Engagement Strategies Vice President Sonia Fiorenza — debuted on FIR episode 22.

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio