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On the sixth day of Christmas, Spin Sucks gave to you…six SEO tricks, five breakable habits, four productivity tools, three AI experts, two PR trends, and one mindset shift in a pear tree.

We’re not really talking SEO “tricks” per se (I used that only because it fits better in the lyrics of the song); more like best practices. 

SEO, or search engine optimization, often feels a bit like magic. We know we should know how it works, but do we really? It turns out, it’s not magic, we don’t have to be David Copperfield—and it’s pretty easy for a communicator to add to one’s skill set. After today, you’ll know how to incorporate these six SEO best practices into your communications planning.

THE 6 SEO BEST PRACTICES

Your six SEO best practices are:

1. Use one priority keyword every month in your content—and master it before you move on.
2. Be really smart about how you earn links to your site with your priority keywords as anchor text. 
3. Understand domain authority.
4. Optimize your content in advance for online, voice-activated, and mobile.
5. Understand the Google algorithms. 
6. Don’t write for robots.

In this week’s Spin Sucks podcast, I give you detail about each of them, how they fit into a communications program, and what you should measure.

MASTER SEO IF YOU CREATE CONTENT

In the end, while you must master SEO if you create content, it isn’t the only source of new leads. It must be used in tandem with other tools you have at your disposal in today’s digital world. Implementing these six best practices will help you go forth and prosper. 

If you’re following along with the 12 Days of Christmas series, check the blog this week for the seven PR pros to follow and the eight communications to subscribe to.

And I’ll be back next week with the 10 PR metrics to include in your 2020 planning. Until then!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio