FIR Podcast Network

For Immediate Release: Podcasts for Communicators

  • Home
  • Shows
  • Episodes
  • People
  • Blog
  • Subscribe
  • Sponsors
  • Contact Us
    • Join the FIR Podcast Network
  • Archives
You are here: Home / Spin Sucks / Spin Sucks 190: Make Your Social Decisions Strategically
The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 190: Make Your Social Decisions Strategically

April 6, 2022 by Gini Dietrich Leave a Comment

https://traffic.megaphone.fm/OSC5554178514.mp3

Podcast: Play in new window | Download (Duration: 7:16 — 6.7MB) | Embed

Subscribe: Google Podcasts | Email | RSS | More

For the past couple of weeks, we’ve unintentionally been doing a deep dive into the PESO Model™.  I had been thinking about all of the changes that have been brought about in paid media, from a communications perspective, so we started there. And then there was a discussion in the Spin Sucks Community about all of the challenges that earned media is wrought with today, so I went there next.

Well, it just makes sense, then, to discuss shared media today—and I guess we’ll go on to owned media next week! Yay! My editorial calendar is planned out!

It’s important to note that you wouldn’t necessarily start with paid media in your PESO Model program just because it’s at the start of the acronym. And you probably wouldn’t start with shared, either. 

Shared media is an entire one-fourth of the model, it’s just as important as the others, but it doesn’t also mean every brand should have a presence on every account. Not in the least.

The places you choose to engage should be relevant to your industry and your audience.

I know you’ve seen this poorly done. So why do we try to be in all places and be all things to all people? It just doesn’t work.

On this week’s Spin Sucks podcast episode, we’ll talk about how to choose where to be, what to communicate, and where and when to test things out.

Resources Included:

  • PESO Model™
  • Analytics
  • Earned Media in a Challenging Environment
  • 2022 State of Journalism Report
  • Spin Sucks Community

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

Related Posts

  • The Spin Sucks Podcast with Gini Dietrich (album art)
    Spin Sucks 104: Standing Up to Social Injustice
  • The Spin Sucks Podcast with Gini Dietrich (album art)
    Spin Sucks 135: How to Moderate Social Media In 2021
  • The Spin Sucks Podcast with Gini Dietrich (album art)
    Spin Sucks 168: Exploring the Dark Side of Social Media

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio

Filed Under: Spin Sucks

Leave a Reply Cancel reply

Social connect:
Login Login with facebook
Login Login with twitter
Login Login with google

Your email address will not be published. Required fields are marked *

Connect with FIR

Support FIR

Become a Patron

Pledge as little as $1 per month to help support the existing stable of shows, make new shows possible, and be part of the growth of the FIR Podcast Network.

FIR Podcast Network Shows

FIR SPONSOR

The FIR Podcast Network is made possible by the generous support of our sponsors, of which we currently have none. Please reach out to us if you are interested in sponsoring FIR. Contact us at fircomments@gmail.com.

Looking for Older Episodes?

Visit the FIR Podcast Network Archives at forimmediaterelease.biz.

Join Our Facebook Community

Facebook Group Icon

FIR Podcast Network on Twitter

My Tweets

We Want Your Feedback

Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.

North America Comment Line:
+1.415.895.2971

Europe Comment Line:
+44.20.3239.9082

Skype: fircomments

Promote FIR!

Let your readers and colleagues know about FIR by adding a logo to your blog or web page. Get it here!

FIR Podcast Network Logo

Help Spread the Word about FIR!

GaggleAMP: spread the word about FIR!

License

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

FIR Podcast Network website © 2022 Shel Holtz and Neville Hobson | Community Guidelines | Privacy Policy

Website development by WP Fangirl. Album art and design by Effective Edge Communications.