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In a recent meeting between my team and a client’s marketing team, the CEO asked us a question. Everyone waited for me to answer—CEO to CEO. I started by saying, “We’ve had great success in the first few weeks of doing that work with your team.” Then I asked a member of my team and his counterpart at the client’s business to weigh in. They took turns walking through the data and showing results from our combined efforts thus far. The next few questions the CEO asked were directed at the two of them.

I sat back and watched the magic that was happening. A few years ago, that would have hurt my ego a bit—the CEO not wanting to hear from me. Now I realize that the less they want to hear from me, the easier it is for me to scale my business and the easier it is for me to empower my team. People buy from people—people they trust. Building that trust between my team and that of our clients has become my job. And I take it very seriously while my ego takes a chill pill.

As it turns out, research shows that the leaders who share the spotlight with their team are the most effective. This comes as no surprise to me, though it hasn’t been the easiest journey.

On today’s Spin Sucks podcast episode, we’re going to talk about how to share the spotlight with your colleagues, your peers, and/or your team, regardless of your being the big boss or not.

Resources Included:

• Building Trust
• Inclusive Managers
• Great Resignation
• How to Win Friends and Influence People
• Spin Sucks Community

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio