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You are here: Home / Digital India / THE RISE OF PERSONAL SEARCHES
THE RISE OF PERSONAL SEARCHES - Digital India Podcast on FIR Podcast Network-Web Marketing Academy

THE RISE OF PERSONAL SEARCHES

February 13, 2018 by Suresh Babu Leave a Comment

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In this week’s podcast, we discussed this research from Google how search is changing and the rise of personal search. More and more people are searching using I, Me, You etc
The 140th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy 
https://www.thinkwithgoogle.com/feature/personal-searches/#/
Google came up with this research, some of the trends:
 
  1. 60 % + Growth in Mobile searches for “for me” in the past two years
  2. 80 % + Growth in Mobile searches for “Should I ” in the past two years
  3. Auto searches like: My car won’t start, How many car can I afford, Sell my car, How much is my car worth
  4. In Beauty category: Why is my hair falling out, How often should I wash my hair, What is my face shape
  5. Education: My learning plan, My science project, Where’s my school bus, Calculate my grade
We also discussed:
  1. Universal or blended search
  2. Google assistant
  3. Amazon alexa
and how this personal assistance is changing the way we communicate, search

You can share your feedback at: suresh@webmarketingacademy.in

Facebook: https://www.facebook.com/webmarketingacademy

Host: Suresh

Guest : Bharani 

Podcast Manager & Editor : Bharani 

 

Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:

  • The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
    designs from the past year.
    · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
    publications and events.
    · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.
 Find out about Ragan and PR Daily’s award programs http://www.ragan.com/Awards/RaganAwardsPrograms.aspx

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About Suresh Babu

Suresh Babu is a Corporate Digital Marketing Trainer, Faculty, Founder & CEO of Web Marketing Academy. A digital marketing training academy located in Bangalore, India: https://www.webmarketingacademy.in
Suresh has trained Corporates like Cognizant, Accenture, Yahoo India, ABB, Huawei in Digital Marketing, Social Media Marketing, Google Analytics & Google Adwords. You can connect with him on LinkedIn: https://www.linkedin.com/in/sureshbabutr

Filed Under: Digital India Tagged With: Google search, search

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