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One of the most frustrating aspects of a communicator’s job is how little control you have over earned media.
Not every interview you give is published.
However, if you maintain a good relationship with the journalist, blogger, or influencer, you can repurpose those unaired interviews into your own content.
This episode of Spin Sucks features an interview Megan Dougherty of One Stone Creative did with me earlier in the year…that never saw the light of day.
Until now.
We discuss content creation, the PESO model, and the pros and cons of writing a book.
Here are a few highlights of our conversation:
- Why we want to systematize our processes and how that allows my team to better serve our clients.
- The PESO model represents how authority is built when all types of content work together.
- You have to be willing to put in the time and money to test before you start reaping rewards with content as well as with Facebook ads. Megan says that podcasting is also a long game.
- The quality of your content matters more today than how often you publish. I recommend making the type of content you are most comfortable creating, whether that’s a blog, a podcast, or video.
- Being an author makes you more credible to many business leaders. However, you don’t need to be an author to have credibility. We discuss why you should write a book only if it aligns with your goals.
Updates
I update listeners about a few topics discussed in the interview, including Facebook ads.
While they will continue to be more effective than any other social media platform, Facebook ads are going to be more expensive in the new year. Email is cheaper and can produce great results.
Have Your Say
Join us in the Spin Sucks community and we can discuss this episode and more.
Happy New Year!
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