“Content is king! It needs to be relevant and consistent to build the audience and keep them engaged with brands over a period of time.”
The 56th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Mahesh Narayanan, Global Chief Operating Officer of Saavn talks about the significance of the content, using the social media in most relevant way and the difficulties faced by music industry. Saavn is music streaming service want to change how people in India and abroad listen and share music. Marketing the content and the artist’s on various social media platforms is an approach which Saavn believes in. Understanding the social media and having clarity on what to expect out of it, helps brand in building good strategy. Brands need to also be simple, clean and consistent on social media. Utilizing new features like Facebook Live by putting out relevant and interesting visual content helps engage with the consumer and increase interactions & affinity with the brand.
Ganga Ganapathi, VP & Head of office – Soho Square (A division of Ogilvy ) in this podcast shares with us the views on storytelling, change in advertising as well as importance of various new media platforms. Story telling is vital and way you disseminate the content is the same but how you do it, especially with today’s pressure to engage the audience has most definitely changed. She highlighted that the first few seconds of the content/ story telling are the most important but making the content relevant and choosing the right media is crucial! With today’s pressure of engaging audience with shorter attention span it’s very important to get all steps right in the consumer journey.
Part 1 : Episode 54
Part 2: Episode 55
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Show notes : Madhur
Podcast Manager & Podcast Editor : Bharani Dharan