Podcast: Play in new window | Download (Duration: 9:34 — 8.8MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

Raise your hand if you love clicking onto your favorite site only to be immediately bombarded by pop-ups?

Everyone have your hands raised?

Of course not!

I’m willing to bet many of you think pop-ups are simply annoying.

However, whether you love or hate them, they can be effective in converting customers.

I know … probably not what you wanted to hear, right?

It’s All About the Data

Because we intuitively know how much everyone dislikes pop-ups, we spend a lot of time discussing whether or not we should use them in our marketing strategies.

Well, we looked at the stats and the general conversion rate from pop-ups is around 3%, and can go as high as 9%!

Most other online conversion rates range anywhere from 1% to 3%.

Of course, it’s important to keep in mind that just slapping some pop-ups on your site isn’t enough to achieve that sort of success.

Pop-ups have to be integrated into your marketing strategy, that’s already using the PESO model.

Which is exactly the topic of this week’s Spin Sucks podcast.

Pop-Ups: Not as Bad as You Think

In this week’s episode, you’ll learn:

• The different types of pop-up ads you can use
• How each pop-up works
• Why you should work pop-ups into your marketing strategy
• The next steps to follow after your pop-up ads start working
• How to create funnels from your pop-up ads

Do You Use Pop-Up Ads?

Do you love or hate pop-ups? Have you found an effective way to work them into your marketing strategy? We’d love to hear about it.

Tell us how you feel about pop-ups in the comments below!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio