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Interview of Sheila Scarborough talking about working with regional tourism boards and local CVBs and Chambers of Commerce to promote tourism. What can you do with a smaller budget but a little creativity.

Sheila Scarborough is a speaker and trainer specializing in tourism, travel, and social media. Along with Leslie McLellan, she’s part of the Tourism Currents team, offering online and in-person training in social media for tourism and hospitality.

She is on the National Professional Development Committee for the AWC (Association for Women in Communications,) co-founded and still writes for the award-winning Perceptive Travel blog, helps run #tourismchat on Twitter, and serves on the Programming Committee for SXSWi, the South by Southwest Interactive tech conference.

A U.S. Navy veteran, Sheila is an NHRA drag racing fan because there is one winner, one loser, and no whining.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

About Chris Christensen

Chris Christensen is the CEO at BloggerBridge.com, a website that helps connect companies with relevant bloggers, writers, podcasters, videographers, and other content creators. He’s also the host of the Amateur Traveler Podcast, which he’s been producing almost as long as this show, since June 2005. Chris is also a coder; he was a director of Engineering for TripAdvisor, Executive VP of Engineering and Operations for LiveWorld, and a manager at Apple, designing and programming server solutions.