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Interview of Andrew Hickey about  Twitter Chats. Twitter Chats are popular with travel companies and we look at detail what they are, and when and how to use them effectively.

We debate, or at least discuss, what a twitter chat is worth and what a tweet is worth. We discuss why companies work with influencers when they set up twitter chats and how to find the right people to work with.

With more than eight years experience working in social media marketing for global travel brands, Andrew Hickey has worn many hats including running large digital marketing campaigns, increasing brand awareness, driving web traffic, supporting marketing initiatives, and increasing sales.

Andrew has worked for a number of travel companies including Fathom Travel, Adventure.com, Intrepid Travel and G Adventures.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.comand AmateurTraveler.com.

Thanks to Ragan Awards for sponsoring this episode. Use the code TRAVEL to save 25% on the following:

• The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
  designs from the past year.
• The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
  publications and events.
• The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.

Entries will be accepted through Dec. 20 at 11:59 p.m. CST.

Visit Ragan.com/Awards to enter.

About Chris Christensen

Chris Christensen is the CEO at BloggerBridge.com, a website that helps connect companies with relevant bloggers, writers, podcasters, videographers, and other content creators. He’s also the host of the Amateur Traveler Podcast, which he’s been producing almost as long as this show, since June 2005. Chris is also a coder; he was a director of Engineering for TripAdvisor, Executive VP of Engineering and Operations for LiveWorld, and a manager at Apple, designing and programming server solutions.